For any Social networking site there are couple of objectives that the owner needs to keep in mind
- What is the objective of the social network, meaning what problem the site is addressing
- What are the verbs...such as share/buy/sell/connect etc
- How ca people share the object? objects such as photos like Flickr, Music like iLike etc
- What is the incentive for the users to share these objects?
- Who are you charging?meaning where do you get money?
- Social Graph -> Friends/Profiles/Activities
There is a book suggested by Pat. This book is written by an economist in Google, Hal Varian, 10years back. The title of the book is Information Rules.
- Pat says OpenSocial is an API focused on People&Friends, Activities and Persistance.
- There are couple of options for the social network builders. Use EC2, Joyant of Google App Engine to build the site
- Companies like Salesforce.com and Oracle are building social network sites with OpenSocial API. This is the extend enterprises are using social networks.
- Social networks fall into one of the following categories
- Viewers + Friends
- Owner + Friends
- In the CRM case, it is more like Customer + partners.
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